CHAPTER 1 Information Technology, the Internet, and You

Evolution Of Web

>E-Marketing’s Past: Web 1.0

~Web 1.0 connected people to networks.

~The Internet started in 1969 as the ARPANET, a network for academic and military use.

~Web pages and browsers appeared in 1993.

>E-Marketing Today: Web 2.0

~Web 2.0 connected people with machines and each other.

~Web 2.0 is the second generation of internet technology and includes:

a.Blogs

b.Social networking

c.Photo, video, and bookmark sharing