MICROSOFT PUBLISHER

Microsoft Publisher, is a desktop publishing application from Microsoft. It is an entry-level application, differing from Microsoft Word in that the emphasis is placed on page layout and design rather than text composition and proofing. The current version is Microsoft Publisher 2010 for Windows; there is no version for Macintosh.

In Microsoft 2007, Publisher retained the traditional toolbar of previous Office versions, unlike other Office 2007 programs, which featured the new ribbon interface. Microsoft Publisher 2010 contains the new ribbon interface

MICROSOFT EXCEL

Microsoft Excel has the basic features of all spreadsheets, using a grid of cells arranged in numbered rows and letter-named columnsto organize data manipulations like arithmetic operations. It has a battery of supplied functions to answer statistical, engineering and financial needs. In addition, it can display data as line graphs, histograms and charts, and with a very limited three-dimensional graphical display. It allows sectioning of data to view its dependencies on various factors from different perspectives. It has a programming aspect, Visual Basic for Applications, allowing the user to employ a wide variety of numerical methods, for example, for solving differential equations of mathematical physics, and then reporting the results back to the spreadsheet. Finally, it has a variety of interactive features allowing user interfaces that can completely hide the spreadsheet from the user, so the spreadsheet presents itself as a so-called application, or decision support system (DSS), via a custom-designed user interface, for example, a stock analyzer, or in general, as a design tool that asks the user questions and provides answers and reports. In a more elaborate realization, an Excel application can automatically poll external databases and measuring instruments using an update schedule, analyze the results, make a word report or slide show, and e-mail these presentations on a regular basis to a list of participants.

MICROSOFT WORD

Microsoft Word's native file formats are denoted either by a .doc or .docx file extension.

Although the ".doc" extension has been used in many different versions of Word, it actually encompasses four distinct file formats:

1. Word for DOS
2. Word for Windows 1 and 2; Word 4 and 5 for Mac
3. Word 6 and Word 95 for Windows; Word 6 for Mac
4. Word 97, 2000, 2002 and 2003 for Windows; Word 98, 2001, X, and 2004 for Mac

The main feature of Microsoft Word are :

i. Creating a text-based document

~ memos, letters, faxes

~newsletters, manuals, brochures

MICROSOFT POWER POINT

PowerPoint presentations consist of a number of individual pages or "slides". The "slide" analogy is a reference to the slide projector, a device that can be seen as obsolete, within the context of widespread use of PowerPoint and other presentation software. Slides may contain text, graphics, movies, and other objects, which may be arranged freely. PowerPoint, however, facilitates the use of a consistent style in a presentation using a template or "Slide Master".

The presentation can be printed, displayed live on a computer, or navigated through at the command of the presenter. For larger audiences the computer display is often projected using a video projector. Slides can also form the basis of webcasts.

PowerPoint provides three types of movements:

1. Entrance, emphasis, and exit of elements on a slide itself are controlled by what PowerPoint calls Custom Animation
2. Transitions, on the other hand are movements between slides. These can be animated in a variety of ways
3. Custom animation can be used to create small story boards by animating pictures to enter, exit or move

CATEGORIES OF APPLICATION SOFTWARE

There are two main type of application software :

1. Basic Application

* Word Processor

* Spreadsheets

* Database Management System 

* Presentation Graphics

2. Specialized Application

* Graphics Programs

* Audio & Video Software

* Multimedia Programs

* Web Authoring Programs

* Artificial Intelligence

Actual Computer Memory Definition

1Megabyte(MB) = 1024 Kilobyte(KB)
1Gigabyte(GB)    = 1024 Megabyte(MB)
1Terabyte(TB)    = 1024 Gigabyte(GB)

BASIC HARDWARE UNIT

Basic Input Devices

1. Keyboard

2. Mouse

3.Trackball

4.Scanner

Basic Output Devices

1.Monitor

2.Printer

3.Projector

4.Speaker

E-Commerce, Giant EBay Moves To Boost Display Advertising Business

SAN FRANCISCO (DOW JONES) --EBay Inc. (EBAY) has struck an agreement with an online advertising services specialist in a bid to ramp up the ecommerce giant's underperforming display ad business, a move the company hopes will drive on-site sales and boost marketing revenue.

On Thursday, the San Jose, Calif.-based company is expected to announce an exclusive deal with Triad Retail Media, which will sell and manage all on-site display advertising for eBay.com and eBay Motors, according to a person familiar with the agreement.

Tampa, Fla.-based Triad will work with eBay to develop new types of display ads designed to showcase items for sale on--and sometimes off--eBay's marketplace pages. For example, a TV maker might want to showcase its products by placing a banner ad on eBay's home page.

Users clicking on the ad would be sent to an on-site destination page sponsored by the TV manufacturer, a page that would also include listings for relevant products on sale on eBay at that moment.

EBay's ad deal comes as the company starts to show some progress in its multi-year effort to turn around its online marketplace, the group's largest division, but one that has lagged overall ecommerce growth in recent years.

Christopher Payne, who runs eBay's North American operations, said the new ads, expected to start appearing on the company's U.S. site toward the end of the first quarter, would be part of that effort by improving the customer experience for buyers and sellers on the site.

EBay's agreement with Triad represents a significant shift in the company's display advertising strategy. Until now, the ecommerce giant had a hands-off approach to advertising, as it relied on third-party ad networks to deliver banner ads to eBay's marketplace pages.

Payne said those display ads were largely irrelevant to users and did little to drive sales on eBay.com because most of them took shoppers off-site.

EBay does not break out the size of its display advertising business, but it accounted for less than 5% of the company's total revenue in 2010, according to a person familiar with the matter. Marketing services generated about $920 million last year, or about 10% of eBay's total revenue, but that amount also included classified ads, search ads and revenue from comparison site Shopping.com.

Payne declined to provide any specific targets for the new agreement, but he said the company expects display ad revenue to "grow considerably."

Payne said eBay over the past 12 months has quietly removed about 90% of the display ads that used to populate the site. "We have walked away from a lot of revenue here of the last 12 months because we thought it was destructive to the buying experience," he said.

Payne added that eBay and Triad were aiming to develop marketing campaigns to top level fashion brands, auto makers and electronics manufacturers.

Triad creates and manages targeted advertising programs for marketers like Ford Motor Co. (F) and The Procter & Gamble Co. (PG), as well as retailers such as Wal-Mart Stores Inc. (WMT), CVS Caremark Corp. (CVS) and 1-800-Flowers.com Inc. (FLWS)

Shares in eBay closed up 0.5%, at $31.06 on Wednesday.

http://online.wsj.com/article/BT-CO-20110127-712221.html

Malaysia e commerce and online payment

http://www.neowave.com.my/malaysia_ecommerce_radar.asp

E-COMMERCE

in thelastdecade, many startup e-commerce companies have rapidly stolen market share from traditional retailers and service providers, pressuring these established traditional players to deploy their own commerce websites or to alter company strategy in retaliation. This effect is most pronounced in travel services and consumer electronics. According to comScore, online leisure travel bookings reached about $51B in 2005, or 44% of all online sales, which were around $122B in the same year. Roughly 30% of all travel bookings currently occur online. Consumer electronics, which includes the purchase of digital cameras, mobile phones, and home PC's, accounted for nearly $26B of worldwide e-commerce sales occurring in 2006, according to the NPD Group. As traditional brick and mortar firms continue to lose market share to e-commerce players, they will likely see continued declines in their revenues, operating margins, and profits. It is important to note that most e-commerce players are at a competitive advantage to retailers. They have lower operating expenses and better inventory management due to operating in a virtual commerce environment. For example,Amazon.com (AMZN) has revenue per employee of nearly $850k while its retail counterpart, Best Buy (BBY), generates revenue per employee of only $270k. Clearly, e-commerce vendors will have the most to gain if they successfully disrupt retail customer acquisition, disintermediate distributors/resellers, and under-price retail establishments. As a consequence of e-commerce vendor gains, financial transaction processors and parcel shipping companies are among ancillary vendors who will gain.